When talking about "Made in Italy", Bottega Veneta is one of the first brands that come to mind. The heritage brand has been a symbol of sophistication and Italian culture as well as craftsmanship since its foundation in Vicenza, Italy in 1966. Since then, the brand stands for a distinctive feminine aesthetic and signature designs.Daniel Lee’s Bottega Veneta pouch clutch and the square-toe shoes have become iconic almost overnight. The British designer was appointed Creative Director in 2018 after he was a longtime assistant to Phoebe Philo. Born in Bradford in the North of England, Lee studied at Central Saint Martins College of Art and Design and graduated in 2011. Having worked for fashion Houses in London, New York and Paris throughout his career, he brings a distinct understanding of modern Luxury to Bottega Veneta.
Inspired by Italian culture with a global outlook, Bottega Veneta is defined by a distinctly refined attitude. The brand can be considered the epiphany of Made in Italy - the romanticised ideal of artisans quietly working in small factories in the Italian countryside that has propelled Italy to the centre of the luxury supply chain. With the use of noble materials to create considered pieces that become part of their owner’s lives, the House embraces a core philosophy of style, innovation and luxury.
For Spring Summer 2020, Lee intended to achieve an expression of ease. He wanted people to associate the brand with “living in the moment, enjoying life” - which can be considered the innate core of Italian culture.
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