The impact of Covid-19 on fashion - a short recap

Fashion retailers across the globe are searching for new solutions to reactivate business during the coronavirus pandemic and beyond. Although social distancing rules are currently being re-evaluated and relaxed in some areas, shopping will never be quite the same. And, with good reason. Covid-19 is highly contagious so changing rooms will be closed, possibly forever.  Furthermore, social distancing means that fewer people can be in a store at the same time. As a result, customers are likely to be limited to time slots, a move that is sure to take a lot of the fun out of shopping.  However, online stores such as Carola Zeta are addressing the issue by offering a safer and more comprehensive service.

Fashion During Covid-19 - A short recap

The novel coronavirus pandemic took the business world by surprise, and the fashion industry was among its biggest casualties. Who could have imagined how much change would occur in such a short period? The onset of Covid-19 coincided with the start of many Fashion Week events in the US and Europe. Although many shows went ahead in Paris with audiences in masks, other designers chose to cancel. During February, Gucci halted production at all sites until further notice. Versace called off its Cruise Collection show in New York which was set to take place on 16th May. Everyone was scrambling for solutions to reactivate business after the Coronavirus pandemic.

The Impact of Covid-19 on Fashion

The fashion industry's response has been mixed, to say the least. In Milan, where the Covid-19 pandemic was at its peak during February,  the Giorgio Armani catwalk show was cancelled with less than 24 hours notice. The brand went ahead with the show. Instead of a live audience, guests were able to watch as the event was streamed online.  Dolce and Gabbana chose to go ahead with their catwalk show on the same day. Meanwhile, in another part of Milan, a press conference announcing Raf Simons' new appointment at Prada also went ahead. The accessory du jour may have been the face mask, but fashion will go on.

The Fashion Now - New Solutions

However, the news is not all bad for fashion during Covid-19.  Despite the inconsistencies caused by haphazard responses within the industry, online stores have risen to the challenge. Trusted online stores like Carola Zeta offer shoppers a safer and more secure experience. A surge in online sales illustrates the speed at which customers can adapt - although online shopping was already replacing the high street as a preferred option for many. Plus, as boutiques have been forced to close their doors, many designers have lowered their prices accordingly.

What Can We Expect?

There are no tried and tested solutions to reactivate business during the coronavirus pandemic.  A global pandemic of this scale isn't something that we have experienced before. Plus, since there is currently no vaccine for Covid-19, the fashion industry will need to change its practices, particularly in manufacturing and retail. One of the most noticeable changes to date is the rise in online shoppers. While online stores have been popular for some years, the fashion and design sector has seen an unprecedented rise in business.

Why Are More People Choosing Online Stores?

Trusted online stores have many advantages. Carola Zeta is already known for its ability to source the most exciting pieces from famous brands such as Valentino, Gucci and YSL at the best possible prices.  During the period between March and May 2020, many designer brands slashed their prices by up to 60% in a bid to generate online sales. 

Online stores are safer and more secure than shops, something that's key to the latest solutions to reactivate business after the coronavirus threat.  Shops and boutiques are likely to open in the coming months although shoppers may be required to adhere to certain restrictions. For example, changing rooms are unlikely to open in the near future and fewer people will be able to shop together. If changing rooms did open, garments may need to be placed in 'quarantine' for a period of time before they could be tried on by another person. By choosing an online store that features all your favoritedesigners, you can be confident that the clothes you order haven't been tried on or touched recently.

Shopping for Fashion During Covid-19

Easy,  contactless delivery makes online fashion during Covid-19 even more attractive to discerning shoppers. Returns may take a little longer than usual to arrange. Some designer items are sold on a no return basis, irrespective of Covid-19. This practice is likely to spread to a larger selection of clothing as fashion brands look for ways to reduce the risk of infection across their entire product lines. Carola Zeta advises its customers to pay close attention to brand descriptions and sizing when ordering.  Those Michael Kors leather leggings may be perfect in a size 6 but you may need an 8 if ordering DSquared jeans, for example. 

You may wonder if fashion is as important now. As Coco Chanel once said, "a girl should be two things, classy and fabulous!" Although many people are currently working at home, there's no reason to let your standards slip. When you look good, you feel good. You'll look more professional and get better results if you make the effort to dress each day.

While working from home doesn't call for business apparel, it's the perfect time to explore the latest loungewear and separates collections from popular brands like Etro and Brunello Cuccinelli at Carola Zeta. A softer, more approachable look is perfectly acceptable for Zoom conferences and facetime chats. Tip: If you're taking part in a work video conference, choose your background carefully. Not only does a plain wall look more professional, but it will also make that beautiful Etro top stand out.

And, you won't be shut in forever. Already, less restrictive measures are coming into effect as part of the global effort to find solutions to reactivate business during the coronavirus threat and into the future. When you return to work or start to go about your daily business, you will experience some changes. Face masks, that Fashion Week accessory so beloved of celebs like Gwyneth Paltrow, will be much more in evidence. You'll want to carry essentials like antiviral wipes and hand sanitizer. Shop now for beautiful designer bags from brands like Tory Birch or Orciani and carry your vital supplies in style. 

The New Approach to Fashion During Covid-19

Shopping online for everthing from tops and jeans to shoes, bags and designer face masks looks to be a viable solution to reactivate business after the coronavirus. At Carola Zeta, you'll discover some of the world's most famous designers alongside vibrant new names. Enjoy a stress-free experience as you browse incomparable collections from the comfort of your home.  Get ready for autumn, choose winter boots or pick a fabulous handbag - everything is delivered with the utmost care. Why not take a look today and make Carola Zeta your one-stop online designer boutique?

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